Gallery Marketing with Crista Dix

Today Crista Dix joined us to share her insights with the creative studio team again. She is a professional curator and shop display artist. She helps the students curate their show and works with them to reorganise the space in a way that will maximise sales for their end of semester show and onward.

In addition to discussion around gallery terms, copyrights, show preparation checklists, and branding the team also did a creative exercise on the 80/20 rule of marketing.

Handy rule of thumb: 80/ 20 says that 20 percent of the people will spend 4 times the money. It also says that 4 percent of the people will spend 16 times the money. Memorize this—it’s one of the most powerful facts you could ever know about business. – Perry Marshall

Here is a visuals from Mae. Mae’s image shows the man who purchased a stick vs the giant with a lightning bolt.

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